Learn more about the Intrepid Group  

MEET OUR TEAM

E-commerce expertise, business analytics, campaign strategy and consultancy – the Intrepid Group provides industry-leading e-commerce service solutions to brands, distributors, manufacturers, and retailers. At the Intrepid Group, we are focused on developing long-term relationships with our clients. Welcome to Intrepid where we have business operations in Vietnam and Philippines and are expanding to Indonesia, Thailand, and Malaysia!

SENIOR MANAGEMENT

CHRISTOPHER BESELIN

CHAIRMAN & CO-FOUNDER

Christopher is a Swedish entrepreneur, investor, and founder. He is best-known as the co-founder and first CEO of Lazada.vn and contributing to the Lazada Group’s incredible success.

Christopher had previous experience from Cevian Capital, one of Europe's largest hedge funds and was the CEO and co-owner of the Barn Store, and CEO and Co-founder of Lazada.vn. Christopher has also founded and is a partner in Endurance Capital Advisors Ltd, an activist fund focusing on Vietnamese Mid-Cap companies.

Other current positions and/or shareholder (owns more than five percent of the company): Chairman of Intrepid e-commerce services B.V. as well as Pangara AB, Founding Partner & Chairman of Endurance Capital Advisors Ltd, Board member and shareholder in Norsel Industries B.V. Board member of VNDirect JSC and Pricerunner.

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ANTHONY SMITH

CEO & CO-FOUNDER

Cliff is a self-made man, an achiever, a risk taker and a go-getter. A Pharmacist by profession, he started his career as a young Marketing Consultant and Product Specialist for Chemvalley Resources, a subsidiary of Borer Chemie Switzerland while working as a clinical pharmacist for a hospital in Manila. 

He gained and honed his business acumen and entrepreneurial skills when he joined City Pharmacy Limited (CPL Group) which operates the largest chains of retail, pharmacy, and supermarket in Papua New Guinea. He began as a Pharmacist/Store Manager in 2000 and worked his way up the ladder to become the youngest Area Manager. Armed with sharpened business skills and fueled with much passion for the job, Cliff was entrusted to hold several management positions, which further developed his management and leadership qualities. 

After a decade of a successful career in Papua New Guinea, Cliff decided to come back to the Philippines and embark in a new field. He joined Lazada Philippines as a Junior Buyer. His work ethics, strong leadership, and management skills were spotted by Lazada management, which was composed mostly of expats. In less than a year he was promoted to Vice President of Buying overseeing categories that contributed to 80% of total Lazada business. He successfully led the team until the company changed its business direction. With a strong track record of growing different categories, he was made to handle Vendor Acquisition and later the Strategic Key Accounts as Vice President.

Intrepid provides Southeast Asian

businesses industry leading

e-commerce services.

MEET OUR MANAGEMENT TEAM

DIWA ORCINE

HEAD, CATEGORY MANAGEMENT

LANY PETRUSHESKI

HEAD, SELLER ENGAGEMENT

JEROME BONDOC

HR MANAGER